Identity, the Sharek newsletter program, a 210-page service-design playbook, and two sister mark systems.
Year-in-review edition — 39 pages summarizing the Bureau’s 2025 programs.
The Civil Service & Government Development Bureau (CGB) leads how Qatar’s state institutions present themselves to the public. This case study documents a multi-year engagement with the Bureau — five connected visual systems, each built to a clear institutional brief, all aligned to Qatar National Vision 2030.
Sharek is CGB’s editorial publication — a continuous newsletter program produced by the Bureau and distributed across Qatar’s ministries, communicating civil service initiatives, programs, and milestones. Each issue is treated as an editorial magazine cover: a single typographic mark, a single photographic plate, a single statistic foregrounded per edition. Eighteen issues, still running — plus a dedicated year-in-review annual edition.
A 210-page operational standard that translates service-design principles into a working handbook for public-service teams across Qatar’s ministries. Every spread carries the Bureau’s editorial voice while functioning as a day-to-day working reference — built for staff, not for the shelf.
A 210-page operational standard for service design across Qatar’s civil service. Sixteen of its 210 pages are shown.
A proposal deck for Sahl — an initiative to simplify services. Its 11 pages present two logo concepts for the service, with the rationale for each, mockups, and the revisions requested after review.
11-page proposal deck — two logo concepts for Sahl, with phone and billboard mockups and the revisions made after review.
01Cover — the Sahl logo beside a looping blue ribbon over a waterfront skyline
02First logo concept — a page of text beside a looping blue line
03First logo — primary and secondary versions beside two phone mockups
04The Sahl mark and wordmark over a skyline at dusk, a light ribbon above
05Second logo concept — a three-dimensional blue ribbon mark beside a page of text
06Second logo — a phone mockup in front of the mark, with primary and secondary versions
07The Sahl wordmark over a skyline with a blue ring-shaped bridge
08Second logo concept — the three-dimensional mark beside a page of text
09Second logo on a billboard mockup, with primary and secondary versions
10Extra suggestions — two revisions of the second logo after review (a lighter typeface; one letter highlighted), each as a primary and a secondary version
11Closing page — a skyline photograph with a light ribbon above
Abshir is a sister mark system under the Bureau — a distinct mark and identity that inherits the parent typographic discipline while carrying its own ceremonial weight. The guidelines document sets out the full identity surface: primary and secondary logo, construction, variants, sizing, typography, color and pattern.
12-page brand guidelines — a sister mark system within the Bureau’s program portfolio.
01Brand Guidelines — cover
02Table of Content
03About Abshir — Arabic overview
04Primary Logo
05Logo Construction
06Secondary Logo
07Logo Variants
08Logo Sizing
09Typography
10Color Brand
11Pattern Overview
12Closing page
Two apps built for the Bureau. They load only when asked, and open in their own window as well.
Live
CGB Building Directory
A bilingual mobile-first floor and department finder for the Bureau’s Doha tower. It covers 56 floors, 32 departments, and 59 indexed entries, and is designed for staff and visiting officials to navigate the building by floor, department head, or department name.
Live — internal directory app, EN / AR
Live
Government Innovation — Crossword Game
An interactive bilingual crossword built for World Creativity & Innovation Day 2026. It tests staff knowledge of innovation and government-development terminology and shipped on a Cloudflare Worker as part of the Bureau’s April 2026 newsletter feature.
Live — featured in the World Creativity & Innovation Day newsletter, April 2026
The Bureau needed a mark that carried state authority with modern restraint — confident, legible, and free of heraldic convention. The wordmark is custom-drawn with subtle unicase shifts so the acronym holds its form at passport-stamp size and at 6-meter lobby installation. A document architecture defined three tiers of application: official, ceremonial, operational.
A full CGB brand book, a Microsoft Office template suite, a digital toolkit spanning ten product surfaces, an ongoing 18-issue newsletter program with a 2025 annual review, a 210-page service-design playbook, the Sahl logo proposal, and the Abshir brand guidelines. All adopted as standards, all still in active use.
Greetings, invitations, and social
Five frames from the Bureau’s social and invitation work, set as phone cards.
01 / 05 · Innovation Day 1/3
02 / 05 · Innovation Day 2/3
03 / 05 · Innovation Day 3/3
04 / 05 · Monthly assembly
05 / 05 · Ramadan 2026